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  • Lyn Ebon

Why is Social Media Important for Small Businesses?

Updated: Feb 2

Now more than ever before, social media is booming. Social media is one of the most effective marketing channels available. With its low cost to entry and accessibility, your small business can immensely benefit from social media marketing.

It can be daunting to learn more about social media. There are so many new platforms and emerging technologies every day; it can be challenging to keep up. Today, we will be exploring why social media is so crucial for small businesses.

Ready to find out everything you need to know about social media? Read on.

What is social media?

Social media refers to the interactive technologies and platforms that facilitate content creation and sharing of ideas on a large scale. Social media allows you to share ideas, education, interests and stories with the public.

Social media is often free-to-use and has a prolific reach. As of 2021, there are over 3.78 billion social media users worldwide. Social media usage has grown over 32% in just five years, a testament to its popularity.

As small business owners, it’s important to get your brand in front of your target audience. You’re meeting potential customers where they already are by using social media. Social media is a powerful tool for building brand awareness and marketing your product affordably to a large audience.

Many consumers use platforms like Instagram, Pinterest and TikTok to shop for products and services. 83% of Instagram users discover new products and services every month, and over 200 million users browse at least one business profile every day. Social media is where your target audience is turning to conduct product research, and if you aren’t using it, you are falling behind your competitors.

Who uses social media?

You can find people of all ages, genders, occupations and other demographics using various social media platforms. Here are the social media demographics of popular platforms Instagram, Facebook and TikTok.

Instagram has a primarily female audience, with only 43% of active users being male. The largest age group is 25-34-year-olds, but there are also many teenagers on the app. Most users spend around 30 minutes a day on the app, and there are 1 billion active monthly users.

Facebook consists of 2.7 billion monthly active users, with the largest age group being 25-34 years old. Most Facebook users are male and spend just under 40 minutes a day on the platform.

As of 2021, there has been an influx of boomers on the platform. Facebook is a prime place to advertise your products if geared towards older demographics.

TikTok is often seen as the new kid on the block in social media. The largest age group is 18-24-year-olds, and there are over 100 million active monthly users. This platform has one of the most dedicated user base, with the average user spending over 21 hours per month on the platform.

TikTok is rapidly growing amongst older adults as well. The average user spends over 45 minutes on the platform, and 59% of the platform is female. Influencer marketing is booming on this platform, thanks to the rise of TikTok stars like Charli Di’Amelio.

Why is social media so effective?

Social media is very effective for small businesses. Here’s why:

It’s excellent at increasing brand awareness:

Social media provides you with plenty of opportunities to increase your brand’s visibility. Your customers are already using social media, and by being active on these platforms, you can put your brand directly in front of prospective customers.

You can also engage with regular customers, share user-generated content and create a strong, memorable brand image that will keep customers coming back thanks to social media.

Better conversions:

Sharing relevant content on social media and engaging with your customer’s can lead to better conversions. A solid social media presence encourages your customers to interact with your brand and garners positive interactions. This can lead to more conversions over time.


Most social media platforms are free-to-join, and you can create organic content there for free. Paid advertising on social media platforms is also a lot more cost-effective than traditional forms of advertising, and there’s a high ROI for social media advertising.

Creates a better customer experience:

Social media is all about sharing content that adds value to your customers. Being active on social media platforms provides you with an excellent opportunity to generate a better customer experience. You can respond to queries and concerns directly and share educational content that resonates with your target audience.

You can interact with your customers in a way that isn’t popular with other marketing channels. This allows you to build brand trust and a positive brand image in your prospective customers’ minds. This results in a better customer experience for your consumers and leads to more conversions.

How virtual assistants can revolutionize your social media marketing:

As a small business owner, you have a lot on your plate. There are so many aspects of your business that you need to run every day, and the reality is that it takes time, effort and consistency to build a winning social media strategy.

Don’t fall behind your competitor’s and miss out on social media marketing. It’s practical and cost-efficient and can guarantee you more leads and conversions than ever before.

A virtual assistant will help you create and manage an effective social media strategy. My services take all of the guesswork out of social media marketing and will allow you to build a strong social media presence with no effort on your behalf. I have a wealth of experience in managing social media and can help take your small business’s social media channels to new heights today.

Get in contact with me today. Let’s work together to create a winning social media marketing strategy that will get you more leads and greater conversions. Schedule an Introductory Call today!

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